• Marketing Strategy • Media Planing • Targeting Audiences • Communication Channels •
Statistically, many of the real estate games are won or lost on the stage of the first impressions. That is why proper marketing strategy should be chosen at the very beginning. It increases the ROMI, price, and liquidity of property it influences the Brand directly.
The marketing strategy is the approach, set of principles for achieving your competitive advantage, while the media planning contains the definite activities with visual content as a part of marketing campaign.
There are many subsets of digital marketing to consider based on the audience. For example, buyers of different ages may rely on different forms of social media to assist with their efforts. It is impractical to advertise everywhere, so it is better to know the target audience and where it is likely to reach them.
If the property development communicates with its audience via only a website, it will miss out on the opportunity to connect with customers who prefer emails, social media, or other communication channels. So, the goal here is to create the most persuasive marketing content for corresponding channels.
to start a project: