Off-Plan Property Marketing Project Brief

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Phone number

Project Name:

UNITING

1. What Marketing service do you need?

Full Marketing Strategy

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Relative notes, if needed

Media Plan

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Relative notes, if needed

Content Marketing

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Relative notes, if needed

Deliverables

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Relative notes, if needed

Paid Digital Advertising

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Relative notes, if needed

Social Media Marketing

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Relative notes, if needed

SEO Marketing Solutions

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Relative notes, if needed

Email Marketing

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Relative notes, if needed

2. Launch Date

3. Background

Write short description of product/brand/services. What are the core values of the company? What is the personality, philosophy, or mission statement of the brand? What is the brand’s voice? Be as specific as possible so that not only internal staff members fully understand the purpose or existence of the business, but external parties like stakeholders, directors, ad agencies and copywriters are fully informed as well. Detailed pricing and selling processes are needed too. Describe the current situation.

4. Stakeholders, Owner

List everyone involved in the campaign and their responsibilities. (Who is in charge of design? Who is in charge of executing each marketing activity? Who will keep the creative team on the right timeline?) It is helpful for the staff to know what relationships are at risk and who their work is benefiting?

5. Marketing Budget

How much budget is allocated?

6. Target Market Audience

Who are we trying to reach with this campaign?

7. Customer truths

Beyond demographics or data, who is your customer and what do they want to achieve?

8. Key messages

What is the key idea to be remembered?

9. Brand voice

What characteristics define the brand?

10. Mandatory inclusions

Clearly list the guidelines, terms and conditions, legal requirements, project deliverables, and disclaimers. All expectations should be laid out on the table so that there aren’t any surprises. The brand’s tone and call to action are important to convey throughout the brief as well.

11. Delivarables

What are the deliverables for this campaign (videos, billboards, online ads, etc.)?

12. Project competitors

Write here...